Launch Date
The anti-perfect launch program.
Because your dream doesn’t need another draft. It needs a date.
Six weeks. One launch. Zero perfection.
We’re getting your offer out of your Google Docs, off your “someday” list, and into the world—fast, messy, and profitable.
Stop Dicking Around.
It’s time to finally launch the thing.
You’ve been tinkering, procrastinating, overthinking, hiding behind “I’ll launch when it’s perfect.”
Guess what? Perfect isn’t coming.
But your launch date is.
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Because dicking around on your branding, copy, or website isn’t what’s going to get you your first paying clients.^^
You’ve got drafts on drafts on drafts.
You’ve kicked that can down the road so many times that you’re kicking yourself for not starting yet.
You know that idea for a coaching business would change so many lives (including your own). But you’re still futzing with your fonts, waiting for the right time, the perfect brand, and to finally have the energy to actually put it out there. Meanwhile… nothing is live. Nothing is selling.
The right time never comes.
The “Perfect” brand is a fantasy.
The energy isn’t coming because you’re spending all your time working on making someone else’s dream business a reality and making your dream business a graveyard of brand boards and ideal client avatars without ever starting your business.